Growth & Innovation
This issue of our book notes focus on growth via sales and marketing. Growth is also achieved with innovation and optimization. The book notes below are meant to generate new ideas to help you grow or innovate your products.
GROWTH — SALES & MARKETING
Focus on improving marketing and sales techniques.
INNOVATION STRATEGY & Optimization
Emphasis on strategies that lead & create innovation.
Read one of our book notes each work day of this month, if the book pikes your interest, purchase or borrow it from your local library. Within each book summary the cover image links to the respective Amazon store of your country.
It is our goal to summarize the high-level topics covered in each book to: remind past readers of the frameworks covered in each book, and to encourage new readers to review 5-6 books around a topic to get a well-rounded understanding of the latest business strategies in that space.