BOOK NOTES

Growth & Innovation

 

This issue of our book notes focus on growth via sales and marketing. Growth is also achieved with innovation and optimization. The book notes below are meant to generate new ideas to help you grow or innovate your products.

 

GROWTH — SALES & MARKETING

Focus on improving marketing and sales techniques.

INNOVATION STRATEGY & Optimization

Emphasis on strategies that lead & create innovation.

SUGGESTION

Read one of our book summaries each work day of this month, if the book pikes your interest, purchase or borrow it from your local library. It is our goal to summarize the high-level topics covered in each book to: remind past readers of the frameworks covered in each book, and to encourage new readers to get a well-rounded understanding of the latest business strategies in each category.