How to DEFEAT a larger competitor WIth AUDIO
When people come to the realization that their weaknesses can be their biggest strengths, they realize that they can move mountains. If we’ve learned anything from the story of David and Goliath, it’s that the underdog can slay the giant when he identifies his opponent’s weaknesses, and when he plays by his own rules...
Have you ever had to dissect a complicated business scenario and were confused as to where to begin, or how to analyze the problem? Game theory is the science of predicting the outcome of a scenario or game by understanding the rewards and risks associated with each decision. Game theory can help anyone identify the best strategy or tactic...
The Halo Effect: . . . helps managers think for themselves, rather than listen to the parade of management experts and consultants and celebrity CEOs, each claiming to have the next new thing. Think of it as a guide for the reflective manager, a way to separate the nuggets from the nonsense.
Obsessions can be valuable when they are controlled and focused. A positive obsession can lead to maximizing potential, and put an end to the “epidemic of average.” Denying obsessions will result in ignoring dreams, and tolerating mediocrity. Being obsessed is a full-time job with no weekends, no vacations, and no breaks. The rewards, however, are limitless. Obsession is the single common factor that all hugely successful people share. Learning how to identify and nurture obsessions is the key to obtaining success regardless of education, capital, and abilities.
Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in whether or not something stands the chance of "making it." They include price, availability, and quality. But while together, and sometimes even separately, those elements make a difference...
HBR's 10 MUST READS ON INNOVATION WITH AUDIO
- Innovative ideas are not just something new, they provide value and solve problems.
- It takes "buy-in" from an organization to support innovation.
- Understanding customer's needs are critical to design new products.
- Change requires analysis and testing just like any other experimental effort.
CORPORATE INNOVATION, HOW TO FIX IT WITH AUDIO
Learn how to execute an innovation initiative within your organization.
"Ongoing operations is a world of 90% data, 10% unknowns. A bold innovation initiative, on the other hand, might be just the reverse: 10% data and 90% unknowns."
“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason, mastery demands all of a person.” - Albert Einstein
Do you ever feel that you have unfulfilled potential just waiting to be unleashed? The mastery of your existing skills and abilities can propel you towards success in your field if you’re able to harness your potential.
Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best innovations are those that emanate from understanding the root cause of the changes that naturally occur around us. With case studies from McDonald's to Macy's, Peter Drucker drive home the point that adapting to our environment is one of the best ways to innovate.
Relationships & productivity
HABITS OF A HAPPY BRAIN WITH AUDIO
The key to sustained happiness is learning to form new pathways that will stimulate happy chemicals and create new good feelings. A person’s brain produces four substances, or “happy chemicals,” that dictate how experiences make that person feel. These happy chemicals – dopamine, endorphin, oxytocin, and serotonin -- create good feelings...
HOW TO GET YOUR WAY IN BUSINESS AND LIFE WITH AUDIO
Everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relationships. Cardone asserts that the primary reason that businesses fail is an inability to sell enough, whether that means selling ideas, products, or services. Combining the theory of a motivational book...
Use face-to-face communications skills to quickly bond people together. Learn explains how to make a good first impression, start a conversation with almost anyone, establish instant rapport, and build better business and personal connections. The key to establishing quick rapport is to synchronize conversational behaviors...
THINK AND GROW RICH WITH AUDIO
All-time best-seller that lays out the steps needed to unleash one’s potential, focusing on building individual self-confidence and a clear set of goals. Each chapter addresses one of the author’s principles to leading a meaningful and productive life: desire, faith, autosuggestion, among others.
GETTING THINGS DONE WITH AUDIO
Is your workflow overwhelming? Do you want to increase your productivity and achieve your goals? We all struggle with being productive, but Getting Things Done: The Art of Stress-Free Productivity presents the reader with a simple yet detailed system for increasing productivity. Written by the world’s leading expert in personal and professional organization, the methods in this book are used by millions of people across the world...
Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy business executives, no matter what industry they come from. Pre-suasion focuses on when to influence people, which, the author believes, is before people notice they are being influenced...
Do you want to learn how to communicate better, have better conversations, or learn how to be more creative? These ten Ted Talks provide valuable lessons for working and living more effectively. Each summary gives you individual insights from some of the most informative and valuable Ted Talks available.
160 uniquely designed and animated slides on both light and dark themes, and in standard and HD formats. Overall, this deck is 640 slides in total.
FOCUS & INNOVATION
HOW TO FOCUS ON THE THINGS THAT MATTER WITH AUDIO
Find what is truly important in life and discarding everything else. The language here is irreverent and abrasive, but it helps drive home the idea of just saying “f*ck it” to things that don't matter. The book may seem like another self-help program dressed up in gritty terms and scare tactics. But a closer look reveals that the lessons here are more...
People often aren't able to come up with an answer that is logical and practical when faced with making a decision. This problem arises because we approach issues with a combination of viewpoints. Experience, biases, emotion, instinct, and, of course, logic all play a role in decision making....
WHY HUMBLENESS WILL MAKE YOU MORE SUCCESSFUL WITH AUDIO
This book explains why people tend to think that the world revolves around them. The "it's all about me" approach comes from the ego, and this thinking distorts failures and successes because the ego is so subjective. When efforts fail, the ego blames everyone else and stresses out. When efforts are successful, the ego pats itself on the back, ignoring...
Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of how and why habits have so much influence, it's possible to change behaviors. The book explains how habits are formed, how they become a part of the subconscious, and how they often go unnoticed...
Why switching companies every 2-3 years works to your advantage.
Covers the top twenty slide deck presentation mistakes, and top twenty-nine delivery mistakes. Insightful for both entrepreneurs and corporate members.
Written over 80 years ago, this is a book that is as relative today as it was when it was first written. The principles are a broad mix of personal and professional advice based on the psychology of relationships. From making friends to succeeding in business, the principles outlined here serve as a proven guide for anyone who wants to build better relationships...
Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of psychology to influence his subjects, he can give the appearance of being able to read thoughts. While his displays of “mind reading” are entertaining and a lot of fun, the principles he uses to pull it off are based on sound...
This is a book that will resonate with anyone who is on a fast paced career path. Eugene O'Kelly, the previous CEO and chairman of the large accounting firm, KPMG, was diagnosed with brain cancer at 53. He was given three months to live, and this is the story of his final days and how he chose to live them. He takes readers along for the experience through his downward spiral...
Many people spend a lot of time worrying about their weaknesses and shortcomings, and a lot of business books focus on that concern. This book takes the opposite approach by showing that many successful people focus on their strengths instead of their weaknesses. They continue to fine-tune their strengths while learning how to manage their weaknesses...
"One thing that holds us back is fearing our weaknesses more than having confidence in our strengths."
Our habits are a compilation of knowledge, skill, and desire. This book focuses on how to develop the most effective habits with a character-driven approach as opposed to approaches that are personality-driven and developed from the outside-in. This “inside-out” approach is composed of three stages: dependence, independence, and inter...
For executives, the job is not simply to ensure that “things get done;” it’s to ensure the right things get done, at the right time, and in the right way. The Effective Executive teaches that the role of leadership in every organization is to set clear objectives, focus their strengths on priorities, and make tough choices about what to do and what not to do...
How can one stop the corporation from stifling people and strangling profits? These are the qualities that most professionals wish their employees and peers possessed. But too often, these same professionals never realize that it is the company or organization itself that stifles these important qualities...
Learn how to release creativity by overcoming fears and doubts. The key to being creative is to learn how to take action. Everyone has good ideas at one time or another, but those creative ideas never see the light of day because most people don't have confidence in their creative abilities. They are afraid of failure or being judged.
“If you want more success, you have to be prepared to shrug off more failure.”
“You see, genius is a path, not a gift. Studies of history’s greatest geniuses have shown that there is a 'genius code,' if you will. A combination of very specific traits that we can develop in ourselves, and thus, operate at a genius level.”
Genius is not some mystical, elusive trait, but a combination of many personality characteristics. Genius is not innate; it is a goal that can be achieved by developing separate traits or behaviors...
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Tim draws from his years of experience to present the fundamental principles of the design process, from idea to realization. These principles apply not only to products but to services, procedures...
Most managers are familiar with meetings that aren't productive. By using “parallel thinking,” where participants focus on one part of a discussion at a time, productivity is increased. This method uses the analogy of different colored hats to represent six modes of thinking. By having everyone wear the same color “hat” at the same time, it creates a group focus with a single point of view.
“A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.”
A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for any business. The sometimes vague concepts that are a part of innovation, like brainstorming and creativity, are broken down and explained clearly enough to make them more practical...
Design firm and idea factory IDEO has developed ten personas for innovation. These talents, or roles, help teams focus from different points of view to create more useful solutions. These ten “faces” are not just theories on the advantage of seeing things from different viewpoints. They are practical, tested methods that help create better solutions...
This book divides work into two categories: 'Deep Work' and 'Shallow Work.' Shallow work is meetings, emails, phone calls, and the all those other daily tasks. The internet and social media have added even more distractions, creating more problems in time management. Getting these constant interruptions under control allows more time...
“Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”
The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for its practical advice on warfare, the lessons here apply to anyone who leads others. Each chapter focuses on a different aspect of war, along with practical advice for leading effectively. Three of the more important elements of success in battle, leadership, strategy, and tactics, are critical for victory.
'The' handbook for building great teams. There is no fluff, no elaborate theories. Only practical advice proven to work. Managers and leaders already know how important a team can be and they know how hard it is to build a great one. This book has all the tools for building those great teams.
“To succeed, organizations must rely on the knowledge, skills, experience, and perspective of a wide range of people to solve multifaceted problems, make good decisions, and deliver effective solutions. This is where dynamic, productive teams can make the difference.”
Team dynamics can make or break a company. Written as a leadership fable, this story follows a leader and his team as they struggle with the dysfunctional behaviors that will probably be familiar to most professionals. The company has great people with talent but just can't compete because morale is low and the team members just can't agree on common goals.
“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
The first 90 days can determine success or failure in a new job. This book provides proven strategies to make those 90 days count. The framework here applies to start-ups and established businesses and helps anyone successfully take on a new role...
“Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult."
Like most good books on leadership, this one makes it clear that developing the skills of a leader is very much about self-development. A leader must know himself and the climate in which he leads. That climate includes circumstances, other people, policies, and a host of other factors.
“Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketing channels and applying the results to product development and the campaign structure, companies can quickly identify the most effective channels for marketing.
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.”
Using case studies and personal observations of successful and failed marketing efforts, the book makes a good argument that traditional marketing is dead.
“In almost every market, the boring slot is filled.”
“Management is doing things right; leadership is doing the right things.”
The lessons in this book all revolve around the view that the manager is the foundation of every business and is essential to its success. The theories taught here will give readers an understanding of how to set clear objectives and measures that are proven to work. Readers will learn how to be the most effective in managing the business, managing other managers, and managing subordinates.
By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches readers how to make each step in the customer experience a bit like a mini-performance. The Experience Economy is the new state of the business marketing and readers will learn how to turn their product or service into an experience instead of just another commodity.
Financial statements do not always tell the entire story about a company. Accounting methods and financial reporting require an executive to decipher the red tape, look beyond what is on the printed page and make decisions that will affect the bottom line. Financial Intelligence gives non-financial managers the financial knowledge and confidence for their everyday work.
Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness and value are hard to measure from a customer point of view. Harry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product.
People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even consider what it is that they’re selling. The Little Red Book of Selling teaches salespeople — or anyone for that matter — how to win the sale by getting their prospects to value “them” before they value the product or service.
How to Become a Rainmaker teaches anyone how to make it rain. With short, to-the-point chapters filled with practical advice and humor, Fox teaches effective selling techniques that are easy to apply immediately.
“That magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.” Includes great examples of how trends take off using the analogy of how epidemics spread.
“...ideas and products and messages and behaviors spread just like viruses do.”
Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to come up with good advice backed by science. Marketers and retailers will find information from merchandising to statistics and learn exactly how customers behave when they shop.
Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily basis. Secrets of Closing the Sale explains that “everybody is a salesperson and everything is selling.” We sell our employer on hiring us. We sell our kids on doing well in school and going to college...
Rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market. Readers will learn that strategic success depends on creating a “blue ocean,” a market space that is uncrowded and primed for growth, by investing in innovation that brings more value to customers.
“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.”
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit.
Readers learn the value of testing a product every step of the way to eliminate the wasted time and money that are associated with typical startups. Lessons here include the importance of getting customer feedback to create a product that appeals to customers before the product is launched. Learn what to measure, methods to measure it, and how to use valuable customer feedback to design a better product.
Economics can be intimidating to the person who is not well-versed in business and mathematics. This book caters to the “layman” by breaking down the meaning of the terminology used in the subject, along with the psychology of how the free market works.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. This short, but powerful, book will teach the reader how to be “radically different” and stand out among the cluttered marketplace that exists today.
“So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.”
The Goal uses simple reasoning as a tool to teach the Theory of Constraints (TOC) by presenting the theories in the form of a novel. The TOC, a methodology created by the author, is the underlying foundation of the story. TOC can be described simply: finding constraints and managing them.
Taiichi Ohno, the inventor of the Toyota Production System and author of the book by the same name, offers readers lessons in thinking. By learning how to think and analyze, readers will be able to design more efficient processes specific to their product or service. This “lean” thinking is all about eliminating waste and streamlining procedures from the manufacturing phase to the purchasing phase.
“All we are doing is looking at the timeline, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.”
Change the way you look at life and work, and challenge old assumptions.
“If you are insecure, guess what? The rest of the world is, too. Do not overestimate the competition and underestimate yourself. You are better than you think.”
By breaking the rules of traditional management, readers will be able to see things differently and find innovative ways to manage. Based on interviews with 80,000 managers in 400 companies, the lessons taught here show that the best managers are the ones who break from the conventional methods of management.
The Balanced Scorecard believes that business leaders often times fail to connect the necessary strategy with the appropriate action or tactic. The book covers how a company’s vision and strategy can be translated into a coherent set of performance measures. The authors believe that when a company has a “balanced scorecard” it is easier to complete goals and continue on the journey to success.
The laws of business this book teaches are basic, common sense rules that most readers will have heard either from a boss or maybe even a parent! The laws apply not only to business managers but to anyone that cares about running an honest and fair organization. These laws are relevant from the bottom of an organization to the top.
Use these high-resolution images to create posters to inspire your teams, or create gifts for your colleagues and customers. Over 200+ high-resolution images, all images are grouped into compressed files, each is around 500 megabytes.
Custom designed resume templates to help you and your team have incredible resumes. Resume themes are designed for both external and internal use. Most themes have a light & dark mode.
Download our Ultimate Pitch Deck — 290+ uniquely designed and animated slides on both light and dark themes, with many color themes, in standard and HD formats. Overall, this deck has 1000s of slides in total.