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What's the best way to showcase a business idea? In this article, we'll explain what a Business Model Canvas is, how to use it, how to customize our template to create your own, and if you read until the end, you'll learn how LinkedIn uses a Business Model Canvas to create and assess new business ideas. Our customizable template includes some of the best Business Model Canvas tools available today, such as multiple canvas formats, RFM analysis, Cost structure and revenue streams, Key activities and resources, Channels, and twenty-five other tools.

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A real example of a business model canvas could be that of a company like Airbnb.

Customer Segment: People looking for temporary accommodation, owners who want to rent their space.

Value Proposition: Offering a platform where owners can rent their space to travelers.

Channels: Website and mobile application.

Customer Relationship: 24/7 support, user-friendly platform.

Revenue Streams: Service fees for each booking.

Key Resources: Online platform, user community.

Key Activities: Platform management, marketing, customer service.

Key Partnerships: Apartment owners, travel agencies.

Cost Structure: Development and maintenance of the platform, marketing, personnel.

This is a simplified example, but it gives an idea of how a business model canvas can be used to describe a company's business model.

An example of a Business Model Canvas (BMC) in French could be the following:

1. Value Proposition: What problem are you solving for your customers? What products or services do you offer?

2. Customer Segments: Who are your target customers?

3. Channels: How do you reach your customers?

4. Customer Relationships: How do you interact with your customers?

5. Revenue Streams: How do you make money?

6. Key Resources: What are the resources necessary to execute your business model?

7. Key Activities: What are the essential activities to execute your business model?

8. Key Partnerships: Who do you work with to execute your business model?

9. Cost Structure: What are the costs associated with running your business model?

Each company will have a unique BMC depending on its specifics.

To design a C2C business model for a carpet brand like Beheshti, you need to consider several key factors. Firstly, identify your target customers and understand their needs and preferences. This will help you to tailor your products and services to meet their expectations. Secondly, establish a platform where customers can interact with each other. This could be a website or an app where customers can buy and sell carpets. Ensure that the platform is user-friendly and secure. Thirdly, set up a system for payment and delivery. This could involve partnering with a reliable courier service and integrating a secure payment gateway into your platform. Lastly, invest in marketing and customer service. This will help to attract customers to your platform and keep them satisfied. Remember, the success of a C2C business model largely depends on trust. So, make sure to build a trustworthy brand.

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Business model canvas

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A business model canvas is a shared language that is used to describe, visualize, and change a business model. In The Business Model Generation, Alexander Osterwalder says that "without a shared language, it is difficult to systematically challenge assumptions about one's business model and innovate successfully." The canvas describes how a company Creates, Delivers, and Captures value. This presentation has five versions of the business model canvas to fit your needs. A standard business model canvas comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. (Slide 4

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The Business Model Canvas is a strategic tool that can be used to challenge assumptions about your business model and drive innovation. It consists of nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. To challenge assumptions, you can systematically review each block and ask critical questions. For example, are your value propositions truly meeting the needs of your customer segments? Are your key activities aligned with your value propositions? By questioning each component, you can identify areas for innovation and improvement.

A business model canvas assists in creating, delivering, and capturing value by providing a structured framework that breaks down the key elements of a business model. It comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. This structure allows businesses to visualize and systematically challenge their assumptions, leading to successful innovation. It helps in identifying and prioritizing the most important elements to make a business successful.

A standard business model canvas comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams.

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An alternative visualization uses post-it notes to organize the canvas. The user can also easily copy-paste the notes to add more. Each one can be filled in, thrown out, or replaced for a manageable way to try out new ideas. (Slide 3)

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The lean business model canvas is most useful for startups who need to quickly generate and assess different plans, as it includes problem and solution sections to help compare alternative ideas. (Slide 7)

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The Business Model Canvas aligns with digital transformation initiatives in a startup by providing a structured framework to identify and assess the key elements of the business model. This includes the value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. In the context of digital transformation, the canvas can help startups to identify areas where digital technologies can be leveraged to create new value propositions, reach new customer segments, or streamline operations. For example, a startup might identify opportunities to use digital technologies to deliver their product or service through online channels, or to automate key activities to reduce costs.

The Business Model Canvas can enhance a startup's business strategy by providing a structured framework that allows startups to define and discuss their business idea in a systematic and flexible way. It helps in identifying the key elements of a business such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This can lead to better strategic decisions and adjustments, making the business more efficient and competitive.

Startups might face several challenges when using the Business Model Canvas. Firstly, they might struggle with understanding how to fill out each section of the canvas, especially if they are not familiar with business terminology. Secondly, they might find it difficult to prioritize and decide which elements are most important for their business. Lastly, they might face challenges in validating the assumptions they make while filling out the canvas. These challenges can be overcome by educating themselves about the Business Model Canvas, seeking advice from mentors or experienced entrepreneurs, and continuously testing and validating their assumptions.

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RFM analysis

Companies need to know who they plan to cater to before they can develop a relationship with their customers. That's where RFM analysis comes in. RFM stands for recency, frequency, and monetary, a unique framework for visualizing demographic information. Customers are scored according to the recency of their engagement scored on the X-axis, with the frequency of their purchases or engagement on the Y-axis. 1 is a low frequency or recency, while 5 represents a high frequency or recency. (Slide 10)

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Common challenges in applying RFM (Recency, Frequency, Monetary) analysis include data collection and quality, determining the right thresholds for segmentation, and integrating RFM results with other marketing strategies. Overcoming these challenges involves ensuring accurate and comprehensive data collection, using statistical methods to determine segmentation thresholds, and aligning RFM results with overall business goals and strategies.

The main components of the RFM (Recency, Frequency, Monetary) analysis framework are:

1. Recency: This measures how recently a customer has made a purchase or engaged with the company. A lower score indicates less recent engagement, while a higher score indicates more recent engagement.

2. Frequency: This measures how often a customer makes a purchase or engages with the company. A lower score indicates less frequent engagement, while a higher score indicates more frequent engagement.

3. Monetary: This measures how much a customer spends during their transactions. It helps in identifying the highest revenue-generating customers.

A company can implement RFM (Recency, Frequency, Monetary) analysis in their customer relationship management by first understanding the RFM framework. This involves scoring customers based on the recency of their engagement (X-axis), and the frequency of their purchases or engagement (Y-axis). A score of 1 represents low frequency or recency, while a score of 5 represents high frequency or recency. Once the scoring system is understood, the company can then categorize their customers based on these scores and tailor their marketing and sales strategies accordingly. This allows the company to prioritize their efforts towards customers who are more likely to engage and make purchases, thereby improving their customer relationship management.

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By plotting customers on this chart, you can see their monetary value and their importance to your organization. It's a quantitative way to identify demographics in terms of how much money they can generate, as opposed to qualitative demographics like age or gender. Another effective way to quantify customer relationships is with a customer satisfaction score. This score lets companies see which methods or channels are most in demand. For example, according to these sample satisfaction scores, it would be wise to allocate fewer resources to email and phone support and more to chat support. (Slide 17)

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The Business Model Canvas plays a crucial role in capturing and delivering value for a company. It is a strategic management tool that allows businesses to visualize, design, and innovate their business model. It helps in identifying the key areas where the company can create, deliver, and capture value. This includes understanding the customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By understanding these elements, a company can effectively strategize and prioritize its operations to maximize value creation and delivery.

The Business Model Canvas helps in understanding the monetary value of different demographics by allowing businesses to plot their customers on a chart. This provides a quantitative way to identify demographics in terms of how much money they can generate. It's not just about qualitative demographics like age or gender, but also about the potential revenue each demographic can bring to the business. Additionally, it can be used to quantify customer relationships with a customer satisfaction score, letting companies see which methods or channels are most in demand.

One effective way to allocate resources based on customer satisfaction scores is by identifying the methods or channels that are most in demand. For instance, if the customer satisfaction scores indicate that customers prefer chat support over email and phone support, it would be wise to allocate more resources to chat support. This approach ensures that resources are utilized in a way that maximizes customer satisfaction. Additionally, it's important to regularly review and update resource allocation based on changes in customer satisfaction scores.

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Cost structure

Another key part of a business model canvas is to break down the cost structure of your business. This cost structure tree diagram visualizes the expenses, COGS, and gross and net profits in relation to sales. Since some organizations may have more overhead expenses to visualize than others, users can add or delete as many of the pie charts as necessary. (Slide 28)

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A Business Model Canvas can be customized to showcase a business idea effectively by focusing on the key elements that are most relevant to the business. This includes the value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each of these elements should be clearly defined and prioritized based on their importance to the business. The canvas should be flexible enough to accommodate changes as the business evolves. It's also important to visualize the cost structure of the business, as this can help identify areas for improvement and potential profitability.

Modifications to a Business Model Canvas to better suit market needs can include adjusting the value proposition to align with changing customer needs, updating customer segments as the market evolves, and revising channels and customer relationships based on new market trends. It's also important to regularly review and update key activities, key resources, and key partnerships to ensure they are still relevant and beneficial. Lastly, the cost structure and revenue streams should be adjusted to reflect current market conditions.

The Business Model Canvas is a strategic tool that can help a company in capturing and delivering value by providing a visual representation of the business's key activities, resources, and relationships. It allows the company to identify and prioritize the most important elements of their business model, such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By mapping out these elements, the company can better understand how they create, deliver, and capture value, and can identify areas for improvement or innovation. This can lead to more effective decision-making and a more successful business.

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The revenue stream diagram here divides revenue between different sources. Each source or category is allotted a percentage, with subcategories below each one. For example, a company like Apple might separate revenue streams into different types of physical goods and different kinds of services, while a company like Spotify might use ad revenue as one stream and subscriptions as another. (Slide 11)

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Key activities

Key activities are another important building block of the business canvas. Key activities can be separated into ongoing activities that are repeated on a recurring basis or one-off activities that need to be accomplished only a handful of times a year. (Slide 20-21)

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Key resources are what make the key activities possible. They are separated into physical, intellectual, human, and financial resources. Physical resources include everything from factories to equipment, while intellectual typically includes patents. Human includes all types of employees, and Financial includes private capital, any subsidies, or grants. List the amount dedicated to each resource and the expected ROI of each. Users can leave any of these blank if they are unsure of the value. For example, since governments plan to invest more in new energy vehicle development over the next decade, a vehicle company might highlight government subsidies as a key financial resource. (Slide 23)

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Channels

The last part of the business canvas we'll highlight are the channels. Channels cover how and where businesses deliver their value to customers. Distribution channels are where products or services can be sold. Each type of distribution can be compared here. (Slide 14)

Marketing channels are how companies get the word out and deliver their message or value proposition. A clear dashboard visualization is provided here. For a more detailed look at how to create a marketing plan to activate your marketing channels, check out our Marketing Plan presentation template and watch the accompanying video to learn more. (Slide 15)

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Finally, support channels are important to maintain post-sales relationships. A strong support channel provides a competitive advantage. Companies such as Slack or IBM are known for their ongoing support to customers, which is what keeps customers coming back. (Slide 16)

Case study: LinkedIn

LinkedIn currently has over 650 million users from over 200 countries. LinkedIn's key partners include data centers to support the online platform, employers, universities, and educational course developers. LinkedIn's key activities include the maintenance of its online platform, retaining its user base, and building partnerships. Its key resource is, of course, the online platform itself.

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LinkedIn has multiple customer segments: its community of users, employers in search of employees, and advertisers. Each of these segments has its own value proposition, which can be displayed on the canvas. For users, the proposition would be a way to display their skills to recruiters easily. For employers, it's a global and accessible database of candidates. For advertisers, it's an engaged audience and measurement tools.

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LinkedIn's biggest distribution channel is its website and mobile app. But its channels go beyond that, with support channels such as Sales Navigator and Sales Solutions that seek to maintain customer relationships. Maintaining these relationships with the user base through support channels is a key way that LinkedIn grows its online community and gains a competitive advantage. Its revenue streams include pay-per-click job postings, premium subscriptions, and marketing solutions. Each of these components can be listed out in the business model canvas and swapped in or out as they are evaluated for success. Check out our video above to see how all this looks on a business model canvas.

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Conclusion

Want an easy-to-use Business Model Canvas? Download the Business Model Canvas presentation for more slides such as Key partner strategy, Key partner evaluation, Customer segmentation chart, Value creation strategy, Lean business model canvas, plus many more. And, if you want more business canvas visualizations, you can check out our other Business Canvas Collection for more.

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The Business Model Canvas (BMC) is a strategic management tool to quickly and easily define and communicate a business idea or concept. It is a one page document which works through the fundamental elements of a business or product, structuring an idea in a coherent way.

Here are a few examples of BMC:

1. Uber: Key partners include drivers and car companies. Key activities include platform development and maintenance. Value propositions include convenience and cost-effectiveness. Customer segments include people without cars and people who prefer not to drive.

2. Airbnb: Key partners include property owners. Key activities include platform development and customer service. Value propositions include unique accommodation experiences and cost savings. Customer segments include travelers seeking non-traditional accommodations.

3. Amazon: Key partners include suppliers and third-party sellers. Key activities include logistics and website management. Value propositions include wide product range and fast delivery. Customer segments include online shoppers and businesses.

Remember, these are simplified examples and real-life business models can be much more complex.

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