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It's all in the name: use your Strengths to overcome Weaknesses, and seize Opportunities to overcome Threats with our SWOT Analysis presentation. Conduct SWOT Analysis frequently to always have your finger on your business' pulse to maintain its overall health and devote your resources only on campaigns and initiatives that drive success.

Slide highlights

Use SWOT Analysis Matrix to identify where your company stands today and foresee where it will be in the next three to five years. Per Warren Buffett: "Someone's sitting in the shade today because someone planted a tree a long time ago."

Pinpoint where your SWOT factors overlap. Can any of the current weaknesses be eliminated right away or, even better, turned into opportunities? Continue reading to see ways to brainstorm business opportunities, based on weaknesses.

Connect the dots and create an easy-to-follow roadmap to arrive at your most effective strategy. Use it to define an actionable plan by splitting it into phases.Then set up clear and realistic deadlines and track milestones.

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SWOT Analysis is universal and can be applied to both key business affairs and personal advancement. Use it to evaluate your company's position in the market, its advertising efforts and marketing initiatives, project planning and management, investment opportunities and more. Or utilize it for career growth, retirement planning or family planning.

For all your business needs, conduct a new SWOT analysis at least twice a year to stay competitive and to be able to make timely and necessary adjustments to your roadmap.


To complete the SWOT Analysis provided, use a simple SWOT Analysis Matrix, which means filling in the blanks for each category and asking the following questions:

  • Strengths. What does your team do well? What has it achieved? What unique resources does it have?
  • Weaknesses. What can be improved? What's lacking?
  • Opportunities. Which trends, platforms or services can be used to your company's advantage? Where can you cut costs?
  • Threats. What are some potential dangers your venture risks to encounter? What is your competition busy doing right now? And, most importantly, what threats your company's current weaknesses are exposing it to?

Pay close attention to any patterns, correlations and connections in your SWOT Analysis, as the main goal is to carefully parse them and figure out how your strengths can open up further opportunities and what perspectives might present themselves when all weaknesses are eliminated.

As a last step, use our SWOT Analysis to prioritize your ideas, come up with an actionable plan, bring the whole team on board and take the world by storm with a killer strategy worth pursuing with unbounded confidence.

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Here are some ways to brainstorm business opportunities, based on weaknesses:

  • Record your potential clients' pain points and frustrations that you are not currently solving.
  • Keep the client-centric approach and pay special attention to your existing customers' negative feedback and complaints.
  • Keep track of competitors who are over-performing you. Subscribe to their newsletters and follow them on social media.
  • Always know what's trending. Set key Google alerts and become your industry's most obsessed news-junkie.

Finally, always prioritize actions that you can implement quickly, over ongoing, time-consuming tasks. Consider project management tools, such as Asana, Trello, or to ensure a smooth and timely completion process. And run a periodic progress review, both internally and externally, to stay on top of your game.


Funded by Fortune 500 companies, the SWOT analysis technique began at Stanford Research Institute with a research that lasted 10 years: from 1960 through 1970, leaving little room for doubt in its effectiveness.

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