Blue Ocean Shift

BOOK SUMMARIES

BUSSINESS STRATEY & INNOVATION

BLUE OCEAN SHIFT

Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on a study of 150 strategic moves spanning more than a hundred years and thirty industries. 

Blue Ocean Shift focuses on how can corporations, bureaucratic organizations, non-profits, among others – shift their mindset and products towards a blue ocean.