deep dives





Watch how Brian from Lumo requested and obtained the domain from Microsoft for free, and received trade secrets from other companies, at no cost, simply by using persuasion. Brian Murrihy is one of the most ingenious product designers we have met. Not only because of his vision, but also because of his power to align and inspire others. Later he shares his experiences while at MIT Sloan.

Emotional Intelligence

Deep Dives

Emotional Intelligence


The Snowball: Warren Buffett and the Business Life With Audio

When a group of economists came up with the Efficient Market Hypothesis, to explain how it was impossible for multi-billionaire investor Warren Buffett to consistently outperform other investors, they didn’t count on him even outperforming them. Debunking their theory, Buffett went on to become known for his simplistic lifestyle, running his life like a business, and thinking independently...


When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to win over clients. Using “the naked service” business model, they show how vulnerability and transparency are the keys to customer loyalty. In the fable, the fictional character of Jack Bauer learns how to shed the three big fears of any business, by “getting naked,” ...


Do you often say yes to the wrong things – bad relationships, inane requests, time-consuming tasks? Everyone makes countless decisions every day, and these decisions shape their lives. And for a happy and healthy life, we have to learn to say no to all the things that damage us. Do you struggle with saying “no”? Do you often wish you had to strength to just turn things down?


According to old-school wisdom, the path to business success is looking out for yourself. But what if the key to thriving in the workplace isn’t pushing others down but building others up?  Through data-based research and a host of anecdotes, Adam Grant outlines the three different types of people...


At the age of 43, Byron Katie was paralyzed by depression, rage, and paranoia, but that dark time gave rise to a transformative process she calls “The Work.” The Work consists of four key questions that dissect the things we believe and hold them up to the light of reality. Through this course of inquiry, Katie believes that anyone can be released from the suffering...


Author Steven Levitt, working with journalist Stephen Dubner, shows how economic theories can be used to analyze social issues. Each of the six essays explores a different theory or social issue, from cheating by sumo wrestlers to the economic organization of drug gangs. Along the way it addresses a series of questions such as “Why do some teachers cheat on test results?” and... 

Relationships & Productivity


Relationships & Productivity



The key to sustained happiness is learning to form new pathways that will stimulate happy chemicals and create new good feelings. A person’s brain produces four substances, or “happy chemicals,” that dictate how experiences make that person feel. These happy chemicals – dopamine, endorphin, oxytocin, and serotonin -- create good feelings...



Everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relationships. Cardone asserts that the primary reason that businesses fail is an inability to sell enough, whether that means selling ideas, products, or services. Combining the theory of a motivational book...



Use face-to-face communications skills to quickly bond people together. Learn explains how to make a good first impression, start a conversation with almost anyone, establish instant rapport, and build better business and personal connections. The key to establishing quick rapport is to synchronize conversational behaviors...



All-time best-seller that lays out the steps needed to unleash one’s potential, focusing on building individual self-confidence and a clear set of goals. Each chapter addresses one of the author’s principles to leading a meaningful and productive life: desire, faith, autosuggestion, among others.



Is your workflow overwhelming? Do you want to increase your productivity and achieve your goals? We all struggle with being productive, but Getting Things Done: The Art of Stress-Free Productivity presents the reader with a simple yet detailed system for increasing productivity. Written by the world’s leading expert in personal and professional organization, the methods in this book are used by millions of people across the world...



Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy business executives, no matter what industry they come from. Pre-suasion focuses on when to influence people, which, the author believes, is before people notice they are being influenced...



Do you want to learn how to communicate better, have better conversations, or learn how to be more creative? These ten Ted Talks provide valuable lessons for working and living more effectively. Each summary gives you individual insights from some of the most informative and valuable Ted Talks available.

Corporate Innovation


Corporate Innovation



Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in whether or not something stands the chance of "making it." They include price, availability, and quality. But while together, and sometimes even separately, those elements make a difference...



  • Innovative ideas are not just something new, they provide value and solve problems.
  • It takes "buy-in" from an organization to support innovation.
  • Understanding customer's needs are critical to design new products.
  • Change requires analysis and testing just like any other experimental effort.



Learn how to execute an innovation initiative within your organization.

"Ongoing operations is a world of 90% data, 10% unknowns. A bold innovation initiative, on the other hand, might be just the reverse: 10% data and 90% unknowns."



“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason, mastery demands all of a person.” - Albert Einstein

Do you ever feel that you have unfulfilled potential just waiting to be unleashed? The mastery of your existing skills and abilities can propel you towards success in your field if you’re able to harness your potential.



Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best innovations are those that emanate from understanding the root cause of the changes that naturally occur around us. With case studies from McDonald's to Macy's, Peter Drucker drive home the point that adapting to our environment is one of the best ways to innovate.

Business Strategy


Business Strategy


How to DEFEAT a larger competitor WIth AUDIO

When people come to the realization that their weaknesses can be their biggest strengths, they realize that they can move mountains. If we’ve learned anything from the story of David and Goliath, it’s that the underdog can slay the giant when he identifies his opponent’s weaknesses, and when he plays by his own rules...


Use game theory to develop better strategies

Have you ever had to dissect a complicated business scenario and were confused as to where to begin, or how to analyze the problem? Game theory is the science of predicting the outcome of a scenario or game by understanding the rewards and risks associated with each decision. Game theory can help anyone identify the best strategy or tactic...


How to separate signal from all the management noise

The Halo Effect: . . . helps managers think for themselves, rather than listen to the parade of management experts and consultants and celebrity CEOs, each claiming to have the next new thing. Think of it as a guide for the reflective manager, a way to separate the nuggets from the nonsense.


Use your obsessions to create better products WIth AUDIO

Obsessions can be valuable when they are controlled and focused. A positive obsession can lead to maximizing potential, and put an end to the “epidemic of average.” Denying obsessions will result in ignoring dreams, and tolerating mediocrity. Being obsessed is a full-time job with no weekends, no vacations, and no breaks. The rewards, however, are limitless. Obsession is the single common factor that all hugely successful people share. Learning how to identify and nurture obsessions is the key to obtaining success regardless of education, capital, and abilities. 


Focus & Innovation





Find what is truly important in life and discarding everything else. The language here is irreverent and abrasive, but it helps drive home the idea of just saying “f*ck it” to things that don't matter. The book may seem like another self-help program dressed up in gritty terms and scare tactics. But a closer look reveals that the lessons here are more...



People often aren't able to come up with an answer that is logical and practical when faced with making a decision. This problem arises because we approach issues with a combination of viewpoints. Experience, biases, emotion, instinct, and, of course, logic all play a role in decision making....



This book explains why people tend to think that the world revolves around them. The "it's all about me" approach comes from the ego, and this thinking distorts failures and successes because the ego is so subjective. When efforts fail, the ego blames everyone else and stresses out. When efforts are successful, the ego pats itself on the back, ignoring...



Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of how and why habits have so much influence, it's possible to change behaviors. The book explains how habits are formed, how they become a part of the subconscious, and how they often go unnoticed...

Developing Creativity





Learn how to release creativity by overcoming fears and doubts. The key to being creative is to learn how to take action. Everyone has good ideas at one time or another, but those creative ideas never see the light of day because most people don't have confidence in their creative abilities. They are afraid of failure or being judged.

“If you want more success, you have to be prepared to shrug off more failure.”


Awakening Your Inner Genius

“You see, genius is a path, not a gift. Studies of history’s greatest geniuses have shown that there is a 'genius code,' if you will. A combination of very specific traits that we can develop in ourselves, and thus, operate at a genius level.”

Genius is not some mystical, elusive trait, but a combination of many personality characteristics. Genius is not innate; it is a goal that can be achieved by developing separate traits or behaviors...


How to design new products, services, processes, etc.

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Tim draws from his years of experience to present the fundamental principles of the design process, from idea to realization. These principles apply not only to products but to services, procedures...


How to deliver focused thinking in innovation meetings

Most managers are familiar with meetings that aren't productive. By using “parallel thinking,” where participants focus on one part of a discussion at a time, productivity is increased. This method uses the analogy of different colored hats to represent six modes of thinking. By having everyone wear the same color “hat” at the same time, it creates a group focus with a single point of view.

“A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.”

How innovation works and why it's a necessity

A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for any business. The sometimes vague concepts that are a part of innovation, like brainstorming and creativity, are broken down and explained clearly enough to make them more practical...


10 different methods to innovate new products

Design firm and idea factory IDEO has developed ten personas for innovation. These talents, or roles, help teams focus from different points of view to create more useful solutions. These ten “faces” are not just theories on the advantage of seeing things from different viewpoints. They are practical, tested methods that help create better solutions...


How to focus more deeply on your projects and work

This book divides work into two categories: 'Deep Work' and 'Shallow Work.' Shallow work is meetings, emails, phone calls, and the all those other daily tasks. The internet and social media have added even more distractions, creating more problems in time management. Getting these constant interruptions under control allows more time...

“Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”


Strategies from 3,500 years ago that apply today

The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for its practical advice on warfare, the lessons here apply to anyone who leads others. Each chapter focuses on a different aspect of war, along with practical advice for leading effectively. Three of the more important elements of success in battle, leadership, strategy, and tactics, are critical for victory.


How to build great teams

'The' handbook for building great teams. There is no fluff, no elaborate theories. Only practical advice proven to work. Managers and leaders already know how important a team can be and they know how hard it is to build a great one. This book has all the tools for building those great teams.

“To succeed, organizations must rely on the knowledge, skills, experience, and perspective of a wide range of people to solve multifaceted problems, make good decisions, and deliver effective solutions. This is where dynamic, productive teams can make the difference.”


Why some teams are dysfunctional

Team dynamics can make or break a company. Written as a leadership fable, this story follows a leader and his team as they struggle with the dysfunctional behaviors that will probably be familiar to most professionals. The company has great people with talent but just can't compete because morale is low and the team members just can't agree on common goals.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”


how to succeed in the first 90 days of a new job

The first 90 days can determine success or failure in a new job. This book provides proven strategies to make those 90 days count. The framework here applies to start-ups and established businesses and helps anyone successfully take on a new role...


How to be a better leader - high-level advice

“Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult."

Like most good books on leadership, this one makes it clear that developing the skills of a leader is very much about self-development. A leader must know himself and the climate in which he leads. That climate includes circumstances, other people, policies, and a host of other factors.


High-level leadership advice based on serving others

“Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”





How to win friends and influence people

Written over 80 years ago, this is a book that is as relative today as it was when it was first written. The principles are a broad mix of personal and professional advice based on the psychology of relationships. From making friends to succeeding in business, the principles outlined here serve as a proven guide for anyone who wants to build better relationships...


Methods of persuasion

Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of psychology to influence his subjects, he can give the appearance of being able to read thoughts. While his displays of “mind reading” are entertaining and a lot of fun, the principles he uses to pull it off are based on sound...


Appreciate life a little more

This is a book that will resonate with anyone who is on a fast paced career path. Eugene O'Kelly, the previous CEO and chairman of the large accounting firm, KPMG, was diagnosed with brain cancer at 53. He was given three months to live, and this is the story of his final days and how he chose to live them. He takes readers along for the experience through his downward spiral...


Discover your strengths

Many people spend a lot of time worrying about their weaknesses and shortcomings, and a lot of business books focus on that concern. This book takes the opposite approach by showing that many successful people focus on their strengths instead of their weaknesses. They continue to fine-tune their strengths while learning how to manage their weaknesses...

"One thing that holds us back is fearing our weaknesses more than having confidence in our strengths."

The 7 Habits of Highly Effective People

Our habits are a compilation of knowledge, skill, and desire. This book focuses on how to develop the most effective habits with a character-driven approach as opposed to approaches that are personality-driven and developed from the outside-in.  This “inside-out” approach is composed of three stages: dependence, independence, and inter...


How to be a more effective executive

For executives, the job is not simply to ensure that “things get done;” it’s to ensure the right things get done, at the right time, and in the right way. The Effective Executive teaches that the role of leadership in every organization is to set clear objectives, focus their strengths on priorities, and make tough choices about what to do and what not to do...



How can one stop the corporation from stifling people and strangling profits? These are the qualities that most professionals wish their employees and peers possessed. But too often, these same professionals never realize that it is the company or organization itself that stifles these important qualities...





How to grow your business using digital tactics

Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketing channels and applying the results to product development and the campaign structure, companies can quickly identify the most effective channels for marketing.

“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.”


How to be different, as a brand and as a product

Using case studies and personal observations of successful and failed marketing efforts, the book makes a good argument that traditional marketing is dead. 

“In almost every market, the boring slot is filled.”


Basic traditional management theories

“Management is doing things right; leadership is doing the right things.”

The lessons in this book all revolve around the view that the manager is the foundation of every business and is essential to its success. The theories taught here will give readers an understanding of how to set clear objectives and measures that are proven to work. Readers will learn how to be the most effective in managing the business, managing other managers, and managing subordinates.


How to improve customer experience

By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches readers how to make each step in the customer experience a bit like a mini-performance. The Experience Economy is the new state of the business marketing and readers will learn how to turn their product or service into an experience instead of just another commodity. 


HOW TO READ basic financial documents

Financial statements do not always tell the entire story about a company. Accounting methods and financial reporting require an executive to decipher the red tape, look beyond what is on the printed page and make decisions that will affect the bottom line.  Financial Intelligence gives non-financial managers the financial knowledge and confidence for their everyday work.


How to sell services that are not tangible

Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness and value are hard to measure from a customer point of view.  Harry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product.


How to present your credibility before selling a product

People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even consider what it is that they’re selling. The Little Red Book of Selling teaches salespeople — or anyone for that matter — how to win the sale by getting their prospects to value “them” before they value the product or service.


How to become a rainmaker

How to Become a Rainmaker teaches anyone how to make it rain. With short, to-the-point chapters filled with practical advice and humor, Fox teaches effective selling techniques that are easy to apply immediately.


How to build critical mass appeal for your product or service

“That magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.” Includes great examples of how trends take off using the analogy of how epidemics spread.

“...ideas and products and messages and behaviors spread just like viruses do.”


How customers behave when they shop & why they buy

Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to come up with good advice backed by science.  Marketers and retailers will find information from merchandising to statistics and learn exactly how customers behave when they shop.


Why everything is a sale, and why selling is so important

Knowing how to sell is like possessing one of the rarest commodities on Earth.  Most of us just don’t realize how persuasive we must be on a daily basis. Secrets of Closing the Sale explains that “everybody is a salesperson and everything is selling.” We sell our employer on hiring us.  We sell our kids on doing well in school and going to college...


How to create a new market or service, and avoid competition

Rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market. Readers will learn that strategic success depends on creating a “blue ocean,” a market space that is uncrowded and primed for growth, by investing in innovation that brings more value to customers.

“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.”

How to make your product more engaging and based on habits

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”

Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit.


How to successfully launch a startup, new product, or service

Readers learn the value of testing a product every step of the way to eliminate the wasted time and money that are associated with typical startups. Lessons here include the importance of getting customer feedback to create a product that appeals to customers before the product is launched. Learn what to measure, methods to measure it, and how to use valuable customer feedback to design a better product.


Economics for the average layman

Economics can be intimidating to the person who is not well-versed in business and mathematicsThis book caters to the “layman” by breaking down the meaning of the terminology used in the subject, along with the psychology of how the free market works.


How to create a differentiated brand

Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. This short, but powerful, book will teach the reader how to be “radically different” and stand out among the cluttered marketplace that exists today.


How to improve your supply chain and operations

“So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.”

The Goal uses simple reasoning as a tool to teach the Theory of Constraints (TOC) by presenting the theories in the form of a novel. The TOC, a methodology created by the author, is the underlying foundation of the story. TOC can be described simply: finding constraints and managing them.


How to optimize your entire supply chain by thinking clearly

Taiichi Ohno, the inventor of the Toyota Production System and author of the book by the same name, offers readers lessons in thinking. By learning how to think and analyze, readers will be able to design more efficient processes specific to their product or service. This “lean” thinking is all about eliminating waste and streamlining procedures from the manufacturing phase to the purchasing phase.

 “All we are doing is looking at the timeline, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.”


How to become more efficient and work less

Change the way you look at life and work, and challenge old assumptions.

“If you are insecure, guess what? The rest of the world is, too. Do not overestimate the competition and underestimate yourself. You are better than you think.”


Why you should break the rules and let go of assumptions

By breaking the rules of traditional management, readers will be able to see things differently and find innovative ways to manage. Based on interviews with 80,000 managers in 400 companies, the lessons taught here show that the best managers are the ones who break from the conventional methods of management.


Why measuring strategy outcomes is critical

The Balanced Scorecard believes that business leaders often times fail to connect the necessary strategy with the appropriate action or tactic.  The book covers how a company’s vision and strategy can be translated into a coherent set of performance measures. The authors believe that when a company has a “balanced scorecard” it is easier to complete goals and continue on the journey to success.


What are the basic laws that drive a business

The laws of business this book teaches are basic, common sense rules that most readers will have heard either from a boss or maybe even a parent! The laws apply not only to business managers but to anyone that cares about running an honest and fair organization. These laws are relevant from the bottom of an organization to the top.