Fusion

BOOK SUMMARIES

CASE STUDY

FUSION By: DENISE LEE YOHN

Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists? Fusion reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture.