Shoe Dog


Case Study

Shoe Dog — Anecdotes from Nike

The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s personal memoir of the company that started with him selling running shoes he called Tigers out of the back of his car. Along the way, he learned the importance of assembling a team of brilliant, dedicated, like-minded individuals; of focusing on people before profit; and of not being afraid to stand up to challenges and face them on your own terms.