The Challenger Sale: Taking Control of the Customer Conversation

BOOK SUMMARIES

SALES

THE CHALLENGER SALE: TAKING CONTROL OF THE CUSTOMER CONVERSATION

How do you make your voice heard in a world of complex deals and risk-averse customers? How can you maintain control to ultimately win customer loyalty and drive sales growth? The Challenger Sale unlocks the clear-cut strategies that build Challenger behaviors across the entire sales force and make them a part of your organizational DNA.