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How to communicate the value of your business to customers? Have a Company Profile presentation ready to give a 360-degree showcase whenever new opportunity knocks. This deck includes slides that paint a well-rounded picture of any business. Present it during meetings, print as handouts, or distribute it digitally.
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How to communicate the value of your business to customers? Have a Company Profile presentation ready to give a 360-degree showcase whenever new opportunity knocks. This deck is divided into sections on company background, business offering, client benefits, and company culture and values. Together, these slides paint a well-rounded picture of a business. After you download and customize this template, present it during meetings, print it as handouts, or distribute it digitally.
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DownloadIn order to establish credibility, highlight the positive reach and impact of your company so far. This can be an emphasis on the size of its user base or the value it's generated. Keep in mind, if you have an impressive number, make it big. In this example, the company not only highlights how much revenue it's generated for its enterprise users, but also a series of numbers that prove the legitimacy and global resources that it's empowered by. (Slide 19)
More than ever, consumers are more aware and critical of how a company operates culturally. Many subconsciously believe that how a company treats its employees and goes about its business decisions also reflect how it values its customers.
A well-rounded company culture should have both an internal and external focus. So use this radial map to show all the areas that your business pays attention to. Now, that's beauty inside and out. While viewers might not always read into every detail of this chart, the fact that it is being presented shows that your business is intentional, organized, and serious about its culture.(Slide 39)
A lot of work goes into the business. One way to prove the quality of your offerings is by showing what goes on behind the scene. Especially if you're a relatively large company with operations across different regions, don't let this opportunity slide. The key is to show the amount of hard work that's taken place for your business to get here. When customers know that you've dedicated a lot of resources to build a highly capable team, they will inevitably trust the output of that effort. (Slide 40)
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DownloadNow don't just describe what your products can do, actually show it. If your company offers physical products, place images of these fabulous goods in this gallery. Here's a trick, make it into an interactive carousel that viewers can click through. For those with service-based offerings, it never hurts to add some pictures of how these services pan out in real life. (Slide 14)
For digital products, it helps to frame them in the devices they're made for. How does it appear to the user on a PC, or laptop, or tablet, et cetera? And if more words are needed for a better description, transition into the next slide layout that includes more space for text. (Slides 15-16)
At this point, customers might still wonder: "So what? How does that benefit me?" Try a two-pronged approach: first, a qualitative description of what the product can achieve. Keep the text succinct – People don't read, they scan. (Slide 17)
Then, delve into how these benefits translate quantitatively. In this example, benefits are shown as improvements such as time-saving, task completion, project success rate, and employee satisfaction score. (Slide 18)
Chances are, there are already other companies out there that try to offer similar benefits to your target customers. This means that if your business has a unique approach or patented technology, it's important to make that differentiation known. What are the core components that make your solution offering more efficient and reliable, for example? It's not necessary to get into the nitty-gritty technical details here. But a slide like this can address concerns for savvy customers before they even raise the question. (Slide 13)
Testimonials can immediately change customers' purchase decision, so use them to your advantage. Use direct quotes from those who love you to make their words more credible. Maybe even put their pictures up just to show they are real. (Slides 32–33)
To illustrate the different types of users your business has helped, give them each a full spread so they're almost like case studies. Here, we have William the happy Regional Sales Director. But that's not the end of it. Katherine the happy VP of Growth would also like to chime in to share her positive experience. (Slides 34–35)
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