Product Roadmap Slides

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Content Summary

A high-level visual summary that maps out vision and direction of product offering over time; a plan for how the product is going to meet a set of business objectives; details direction of product and work required to get there. Communicates the why and the what behind the product being built. A guiding strategic document as well as a plan for executing the strategy.



  • Convey strategic direction for product and tie back to company’s strategy.

  • Communicate direction and progress.

  • Continuous process throughout product’s lifecycle.

  • Use a variety of sources

  • Prioritize incoming ideas to align against the business goals.

  • Assess new requests for functionality against planned work.

  • Seek cross-functional input

  • Similar objectives for marketing or IT roadmaps

  • Drives organizational consensus for overall product direction.

  • A mechanism to determine level of development investment needed.

  • A framework for entire organization to plan for future of product.

  • Low-cost low-risk way to capture customer and market feedback on future product plans.


Audience Needs 

  • Executive-facing (internal) = emphasize product vision and its alignment with business goals.

  • Engineer facing (internal) = focus on specific features and releases, sprints, and milestones.

  • Internal sales = focus on combination of features and customer benefits

  • External for customers/prospects = focus entirely on product’s benefits to them


  • Products

  • Goals

  • Initiatives

  • Releases

  • Epics

  • Features and User stories

  • Time

  • Status

Types of roadmap 

  • Portfolio roadmap

  • Strategy roadmap

  • Releases roadmap

  • Features roadmap

Building a product roadmap

  • Define strategy: make the case for the product

  • Show release details

  • Prioritize features

  • Share the roadmap


Agile vs waterfall

  • Waterfall product roadmap = communicates long-term commitment to building specific features on set timeline.

  • Agile roadmap = accommodates inevitable changes while still committing to getting meaningful work done. Communicates a short-term plan for achieving product goals, with the flexibility to adjust that plan according to customer value.

  • Agile roadmap steps:

    • Start with strategy

    • Identify strategic themes

    • Work cross-functionally

    • Tie user stories to strategic themes

    • Release new customer experiences

    • Capture feedback ideas

    • Measure results


How many products

  • Single product

  • Multiple products

  • Sprint roadmap 

Overall Best practices

  • Make it a visual representation of the vision and how it is tied to company’s goals.

  • Make it easy to understand and persuasive.

  • Have different versions

  • Don’t be trapped into specifying dates for anything that’s not already a work-in-progress or that isn’t well defined and well understood.

  • Maintain flexibility in timeline and deliverables so that team can react calmly to roadblocks and can adapt plan to fit changing needs.

  • Should have a single owner—the only person with the authority to add and remove items. 

  • Update regularly to capture market changes, new planning directions, added resources, or changes in priorities.