Product Roadmap Slides
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A high-level visual summary that maps out vision and direction of product offering over time; a plan for how the product is going to meet a set of business objectives; details direction of product and work required to get there. Communicates the why and the what behind the product being built. A guiding strategic document as well as a plan for executing the strategy.
Convey strategic direction for product and tie back to company’s strategy.
Communicate direction and progress.
Continuous process throughout product’s lifecycle.
Use a variety of sources
Prioritize incoming ideas to align against the business goals.
Assess new requests for functionality against planned work.
Seek cross-functional input
Similar objectives for marketing or IT roadmaps
Drives organizational consensus for overall product direction.
A mechanism to determine level of development investment needed.
A framework for entire organization to plan for future of product.
Low-cost low-risk way to capture customer and market feedback on future product plans.
Executive-facing (internal) = emphasize product vision and its alignment with business goals.
Engineer facing (internal) = focus on specific features and releases, sprints, and milestones.
Internal sales = focus on combination of features and customer benefits
External for customers/prospects = focus entirely on product’s benefits to them
Features and User stories
Types of roadmap
Building a product roadmap
Define strategy: make the case for the product
Show release details
Share the roadmap
Agile vs waterfall
Waterfall product roadmap = communicates long-term commitment to building specific features on set timeline.
Agile roadmap = accommodates inevitable changes while still committing to getting meaningful work done. Communicates a short-term plan for achieving product goals, with the flexibility to adjust that plan according to customer value.
Agile roadmap steps:
Start with strategy
Identify strategic themes
Tie user stories to strategic themes
Release new customer experiences
Capture feedback ideas
How many products
Overall Best practices
Make it a visual representation of the vision and how it is tied to company’s goals.
Make it easy to understand and persuasive.
Have different versions
Don’t be trapped into specifying dates for anything that’s not already a work-in-progress or that isn’t well defined and well understood.
Maintain flexibility in timeline and deliverables so that team can react calmly to roadblocks and can adapt plan to fit changing needs.
Should have a single owner—the only person with the authority to add and remove items.
Update regularly to capture market changes, new planning directions, added resources, or changes in priorities.