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While the specific document does not mention any case studies related to the effectiveness of the Customer Acquisition Toolbox in improving profits, it does highlight the importance of customer retention in increasing profits. It states that a 5% increase in retention can improve profits by 25% to 95%, and a 10% increase in retention can increase a company's overall value by 30%. The Customer Acquisition Toolbox is designed to help manage customer acquisition costs, which can indirectly contribute to profit improvement by reducing expenses.
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Customer retention is almost as important as new customer growth, yet only 40% of companies prioritize turning return customers into lifetime customers. This is despite the fact that Bain found a 5% increase in retention can improve profits by 25% to 95%, and a 10% increase in retention can increase a company's overall value by 30%.
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Do you spend too much time and energy to acquire new customers? Our Customer Acquisition Toolbox can help track and manage customer acquisition costs....
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