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Yes, there are numerous case studies that demonstrate the effectiveness of a market gap analysis. For instance, a company may identify a gap in the market where there is high demand but low supply for a particular product or service. By conducting a market gap analysis, the company can strategize on how to fill this gap and gain a competitive advantage. However, the specific case studies are not mentioned in the provided content.
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Another tool to hone in on a specific type of gap is a market gap analysis. A market gap analysis helps you self-evaluate where your organization stands in relation to the rest of the market. Consider multiple areas of concerns, such as excess production capacity, costs of supplies, new technologies, or excess demand. (Slide 16)
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How do you get from where you are now to where you want to be? Use our Gap Analysis presentation to assess and bridge the gap between your team's curr...
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