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Yes, there are several companies that have successfully implemented the principles outlined in "Hooked". Some notable examples include Facebook, Twitter, and Instagram. These companies have effectively used triggers, both internal and external, to prompt users to use their platforms consistently. They have also made their products easy to use and have included incentives to increase a user's motivation to use the product again. Furthermore, they have varied the incentives and their frequency to keep users in a state of constant expectation, thereby increasing levels of dopamine and making users feel good. Lastly, they have involved users by introducing new features and encouraging referrals.
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Trigger — Readers will learn that a trigger is something that prompts a user to use a product consistently. External triggers are things like emails or texts. Internal triggers are things like checking Instagram habitually. Action — The key here is to increase the desired actions by making the product as easy to use as possible. At the same time, the design of the product must include incentives to increase a user's motivation to use the product again. Variable Reward — By varying the incentives and their frequency, readers will learn that the rewards associated with an action keep users in a sort of constant expectation. Research has proven that when people are expecting a reward, the levels of dopamine increase. Increased levels of dopamine simply make people feel good, and this good feeling must be repeated to keep users "hooked." Investment — Readers will learn that this step is all about getting the user involved. Whether it's referring a friend, being introduced to new features,...
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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