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Yes, there are several companies other than Google that have successfully implemented the dogfooding technique. Microsoft is a notable example, often using the technique to test new software internally before release. Facebook also practices dogfooding, with employees using beta versions of the social media platform to identify bugs and improve user experience. Amazon is another company that practices dogfooding, particularly in its AWS division.
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The transparency of Google's culture also provides a natural avenue to improve the company's performance. Google uses a powerful technique commonly used by technology firms called "dogfooding," where Googlers are the first real users to try new products (such as Google Glass and self-driving cars) to provide open feedback on practical daily use so teams can refine the products further before going to market. The term "dogfooding" originates with the makers of Kal Kan pet foods, who literally used to eat their own dog food.
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Laszlo Bock, Google’s innovative Senior Vice President of People Operations, offers his best answers to these puzzling questions in his book Work Rule...
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