Are there examples of companies that have successfully implemented the 'customer first' approach as outlined in 'How to Become a Rainmaker'?

Yes, there are several companies that have successfully implemented the 'customer first' approach. Amazon is a prime example, with its mission statement to be 'Earth's most customer-centric company'. Another example is Zappos, which is renowned for its excellent customer service. These companies have shown that putting the customer first can lead to significant business success.

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Common sense isn't always so common and the advice here serves as a reminder of how important the basics really are. Readers appreciate the straightforward approach of the book and often find that they are "guilty" of not using some of the most basic techniques for sales. These reminders help seasoned salespeople get back to proven tactics and create a solid foundation for people new to sales. From planning to sales meetings, the techniques drive home the "customer first" mentality.

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How to Become a Rainmaker

A rainmaker is anyone who creates revenue for a company, particularly in sales. Jeffrey Fox's How to Become a Rainmaker teaches anyone how to make it...

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