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While the book 'The Lean Product Playbook' does not provide specific examples of companies that have successfully implemented the practices of Qualitative tests, it is a common practice among successful companies. Companies like Google, Amazon, and Facebook regularly use qualitative tests to improve their product-market fit. They use these tests to gather feedback from users, understand their needs and preferences, and make necessary adjustments to their products.
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Qualitative tests are ideal for testing and improving Product-market fit. The quality of feedback in a product test depends on fidelity and Interactivity. Fidelity is how closely the artifact resembles the final product, and Interactivity is the extent to which a customer can interact with a live, working product.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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