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The book does not provide specific examples of companies that have successfully implemented the concept of positive obsessions. However, many successful companies can be seen to embody this concept. For instance, Apple's obsession with design and user experience, or Google's obsession with organizing the world's information. These obsessions have driven these companies to innovate and excel in their respective fields.
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Obsessions can be either positive or negative. Positive obsessions have purpose, and provide reasons for doing something, or even reasons to exist. Purpose is the foundation of obsession. Negative obsessions, on the other hand, are distractions, and produce no constructive outcomes. Identifying purpose can be difficult, but asking certain questions can help identify purpose:
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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