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Yes, there are several companies that have successfully implemented the concept of "sticky ideas" as outlined in "Made to Stick". For instance, Southwest Airlines has a simple, sticky idea of being the "low-cost" airline. This idea is easy to understand, remember, and it has a lasting impact on their audience. Another example is Apple's "Think Different" campaign, which was a sticky idea that changed people's perception of the brand and its products.
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Since they had listened in to the series of steps as a story, they themselves had mentally gone through the motions and it was engrained in their memory more tightly. Mental stimulation is effective because, when we hear someone detail an experience or walk us through the steps they took, scientific studies have shown that the same location in the brain is stimulated as it would be if we were actually participating in the physical activity itself.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.