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Yes, there are several TED speakers who have successfully framed their talks as puzzles rather than demands to care. For instance, Hans Rosling's talk on global population growth is framed as a puzzle about how to balance population growth with resources. Similarly, Dan Gilbert's talk on the science of happiness is framed as a puzzle about what makes us happy. These talks engage the audience's curiosity and encourage them to think critically about the issues presented.
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Tough topics: how to tackle something really tough, like the refugee crisis or a major health problem without your audience collapsing from compassion fatigue? Try to frame your talk not around an issue but around an idea. An issue says, "Isn't this awful?" whereas an idea says, "Isn't this interesting?" Frame the talk as an attempt to solve a puzzle rather than a demand to care.
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Do you wish you could persuade your audience the same way that a TED speaker does? Now you can, click below to read our summary of The Official TED Gu...
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