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Yes, there are several examples of companies that have successfully adapted to environmental changes. For instance, Netflix started as a DVD rental service but quickly adapted to the rise of digital streaming. Similarly, Amazon started as an online bookstore but expanded into a wide range of products and services, including cloud computing and grocery delivery. Another example is Apple, which transitioned from a computer manufacturer to a leader in mobile technology with the introduction of the iPhone.
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Macy's tied their success to being a premier fashion store until their numbers began to fall. Appliance sales were increasing, and there was a positive impact on the bottom line that couldn't be ignored. The company's leadership saw these increased sales as an "embarrassing success." Macy's didn't want to be an appliance store, but when they finally accepted the impact of appliance sales, they began to regain some of their financial stability.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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