Are there other examples of companies that have successfully implemented the practice of extensive research before a major purchase, similar to Disney's approach to the Marvel purchase?

Yes, there are several examples of companies that have successfully implemented the practice of extensive research before a major purchase. One such example is Microsoft's acquisition of LinkedIn. Microsoft conducted thorough research and analysis to understand LinkedIn's business model, user base, and potential for growth before making the purchase. Another example is Amazon's acquisition of Whole Foods. Amazon conducted extensive research to understand the grocery market, Whole Foods' customer base, and the potential synergies between the two companies before making the acquisition.

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At the time of the Marvel purchase, other studios owned the rights to characters like Spiderman. However, the Disney team had done its research and put together a dossier of thousands of Marvel characters that it could mine—including Black Panther, which went on to be the fourth highest grossing superhero movie of all time.

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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...

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