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Yes, there are several successful companies that have implemented the 'always move up, rather than move down' strategy in their sales. For instance, Apple Inc. is known for its premium pricing strategy. Instead of lowering prices, they introduce more advanced, higher-priced models. Similarly, luxury brands like Gucci, Louis Vuitton, and Rolex also follow this strategy. They maintain their brand value and exclusivity by not lowering their prices, instead, they introduce more expensive products.
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Price is almost never the stumbling block to a sale. If a buyer hesitates over the price, they are not saying "this is too much money for me to spend," they are saying "this is too much money for this particular product." If the customer really wants the product, then money will be no object. In this situation, it is better to try to sell a more expensive product and judge the customer's response. In other words, always move up, rather than move down. Once a customer discovers a product that s/he loves, the price will not be a barrier.
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Everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relations...
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