Yes, the ideas from the TED Talks guide can certainly be applied in real-world scenarios such as business meetings or sales pitches. The guide provides valuable insights on how to deliver powerful presentations and persuade your audience, which are key skills in business and sales environments. For instance, being authentic, telling a story, and avoiding tribal thinking are all strategies that can enhance your communication in these settings.

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The theories presented in The Official TED Guide to Public Speaking challenge existing paradigms or practices in public speaking by emphasizing authenticity and storytelling over traditional methods of persuasion. The guide discourages speakers from trying to be someone they're not, name-dropping, boasting, or making the talk all about themselves. Instead, it encourages speakers to tell a story, either to open the talk or to illustrate the middle part of it. It also advises speakers to avoid tribal thinking, such as political or religious references, that can alienate parts of the audience.

Tribal thinking, as explained in the book 'The Official TED Guide to Public Speaking', refers to the tendency to make political or religious references that can potentially alienate or turn off parts of your audience. It's a form of thinking that categorizes people into groups or 'tribes', often leading to division and misunderstanding. The book advises against this kind of thinking when delivering a public speech. Instead, it encourages speakers to connect with their audience on a universal level, avoiding references that could be divisive or controversial.

A startup founder can use the key topics from "The Official TED Guide to Public Speaking" to persuade their audience by being authentic and avoiding any form of pretense. They should avoid name-dropping or boasting, and instead focus on telling a compelling story that resonates with the audience. This could be used either to open the talk or to illustrate key points. Lastly, to connect with the audience, the founder should avoid tribal thinking, such as political or religious references, that could potentially alienate parts of the audience.

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TED Talks: The Official TED Guide to Public Speaking

Do you wish you could persuade your audience the same way that a TED speaker does? Now you can, clic...

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