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Focusing on performance features as core differentiators can have several implications. Firstly, it can help a product stand out in a competitive market by offering unique functionalities that competitors do not have. Secondly, it can create a strong value proposition for customers, as these features directly contribute to the product's performance and effectiveness. However, it's important to ensure that these features are not just different, but also valuable and meaningful to the customers. Overemphasis on differentiation without considering customer needs and preferences can lead to features that are unique but not useful, which can negatively impact the product's market acceptance.
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Focusing on a specific set of related needs is crucial to creating a great product. The Product Value Proposition helps select the needs to address and why it is better than the market alternatives. The Must-have features are necessary for the product. Therefore, the core differentiators are the performance features to compete in and the delighters that are added.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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