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The Business Model Canvas and SWOT analysis are both strategic planning tools, but they serve different purposes. The Business Model Canvas is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It helps businesses understand their strategy and how their key activities and resources interact. On the other hand, SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities, and threats. While the Business Model Canvas is more about understanding and designing your business model, SWOT analysis is about analyzing the internal and external factors that affect your business.
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The revenue stream diagram here divides revenue between different sources. Each source or category is allotted a percentage, with subcategories below each one. For example, a company like Apple might separate revenue streams into different types of physical goods and different kinds of services, while a company like Spotify might use ad revenue as one stream and subscriptions as another. (Slide 11)
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What’s the best way to showcase and assess a business idea? Customize our Business Model Canvas to compartmentalize and prioritize the most important...
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