The Strategy Maps framework is a visual tool that articulates an organization's strategic goals and enables a view of how they interconnect. It's unique in its focus on the cause-and-effect relationships between different strategic objectives. Other frameworks like the Balanced Scorecard, SWOT Analysis, or Porter's Five Forces have different focuses. The Balanced Scorecard, for instance, is a performance metric framework that includes financial and non-financial measures. SWOT Analysis is a strategic planning tool that helps identify strengths, weaknesses, opportunities, and threats. Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry. Each framework has its strengths and is used for different strategic purposes.

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The internal perspective is all about choosing and executing the right processes to achieve the desired customer and financial goals the organization believes will lead to the accomplishment of the overriding objective. "Consequently, organizations must consciously choose internal business processes that link directly to the earlier steps," the experts say.

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Strategy Maps

What if you could communicate your overall strategy on a single page? Well, you can with our Strategy Maps deck. Create strategy maps that keep everyo...

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