Enter your email address to download and customize presentations for free
Portfolio analysis in sales strategy involves evaluating a company's products or services to determine their position in the market compared to competitors. This analysis helps in identifying areas of improvement and growth opportunities. It's a strategic tool used to manage and optimize a company's product or service mix and make investment decisions.
On the other hand, other business strategies like SWOT analysis, PESTEL analysis, or Balanced Scorecard approach focus on different aspects. SWOT analysis evaluates a company's internal strengths and weaknesses, and external opportunities and threats. PESTEL analysis considers Political, Economic, Social, Technological, Environmental, and Legal factors affecting the business. The Balanced Scorecard approach measures a company's performance from four perspectives: financial, customer, internal process, and learning & growth.
While all these strategies aim to improve business performance, their focus and methods differ.
Question was asked on:
A portfolio analysis helps compare your sales strategy to your competition. The dark blue checkmarks represent your company, while the lighter, grayed-out checkmarks represent your competition. You can rank each feature from very poor to very good to determine areas where your sales process can improve the most. (Slide 28)
Asked on the following presentation:
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales...
Download free presentations
Enter your email address to download and customize presentations for free
Not for commercial use
Download full 'Sales Strategy' presentation
+39 more presentations per quarter
that's $3 per presentation
/ Quarterly
Commercial use allowed. View other plans
