Question
The director persona at Mattel played a crucial role in the creation of a successful toy platform. This persona, akin to a movie director, assembled a team of project leaders and designers with diverse skills. The director's role was to guide this team, fostering their creativity and directing their efforts towards a common goal. After three months of intensive work, this approach resulted in the creation of a new toy platform. This platform generated significant profits and recurring revenue, amounting to $100 million, demonstrating the effectiveness of the director persona in driving innovation and success.
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Just like in the movies, the director puts together a talented cast and crew and focuses on bringing out their creativity. This persona knows how to pull together a team with diverse skills and point them in the right direction. A Mattel executive used the director persona to build a team of project leaders and designers. After three months of hard work, a new $100 million toy platform was created resulting in significant profits and recurring revenue.
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