Question
The concept of a common vehicle architecture, as explained in the book 'Growth IQ', refers to a shared framework or design that can be used by multiple automakers. This shared architecture is developed with the aim of creating autonomous vehicles. The idea is to create a standard design that can be used across different brands while still allowing each brand to maintain its unique capabilities. This approach was adopted by BMW, Intel, and Mobileye in 2016 when they partnered with Fiat Chrysler. The rise of autonomous driving technology and the massive investments by companies like Google, Apple, and Tesla made such a cooperative competition, or 'co-opetition', necessary for survival in the competitive automobile industry.
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In 2016 BMW, Intel and Mobileye teamed up to develop autonomous vehicles. They needed a mass market manufacturer, even if it was BMW's competitor. In a move unprecedented in the competitive automobile industry, they partnered with Fiat Chrysler. The rise of autonomous driving technology and the massive investments by Google, Apple and Tesla made co-opetition imperative for BMW and Fiat's survival. For Intel, it was its chance to dominate the next big chip market. The partnership aims to develop a common vehicle architecture that could be used by multiple automakers while maintaining their unique capabilities.
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