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The strategy pyramid is a strategic planning tool used in business to help define and determine business goals, strategy, and tactics. It is structured in three levels. The top level represents the business's goals, the middle level represents the strategy to achieve these goals, and the bottom level represents the tactics to implement the strategy. In the context of the book 'Your Strategy Needs a Strategy', the strategy pyramid could be used to align the five strategy archetypes (be big, be fast, be first, be the orchestrator, and be viable) with the business's goals and the tactics to achieve them.
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We live in a business world that is in constant flux. But when you learn and understand the five strategy archetypes and how to execute them, you will...
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American Express survived the 2008 recession with the mantra, "Stay liquid, profitable, and invest selectively to grow the business." Then-CEO Ken Chenault said that although he launched a swift and aggressive restructuring program, he still had to be thoughtful and be governed by both short- and long-term considerations for the firm.
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