Customer data segmentation, as explained in the book 'Hacking Growth', is a process of dividing customers into groups based on common characteristics such as spending habits. For instance, you can segment your customers into those who spend the most money on your products and those who spend the least. This segmentation allows you to understand your customers better and tailor your marketing strategies accordingly. It involves a deep dive into customer data to unearth insights and answer questions about those customers with data and qualitative interviews.

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The book 'Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success' has significantly influenced corporate strategies and business models by introducing the concept of growth hacking. This approach encourages businesses to use smart, low-cost strategies to reach new customers, increase their activity, and grow revenue. It emphasizes the importance of deep diving into customer data to gain insights and segment customers into cohorts. This data-driven approach has led many companies to reevaluate their strategies and shift towards more customer-centric models, thereby driving their success.

1. Deep dive into customer data: Understanding your customer's behavior is crucial. Segment your customers into different cohorts based on their spending habits or other relevant factors. This will help you tailor your strategies to meet their needs.

2. Ask questions and answer with data: Use data to answer questions about your customers. This will help you make informed decisions.

3. Use qualitative interviews: Along with data, qualitative interviews can provide valuable insights into your customer's needs and preferences.

4. Growth hacking: This involves using low-cost strategies to acquire and retain customers. It's about being smart and innovative with your resources.

Companies might face several obstacles when segmenting customer data into cohorts. These include lack of quality data, difficulty in identifying relevant segments, and challenges in implementing segmentation strategies. To overcome these, companies can ensure they collect high-quality data, use advanced analytics to identify meaningful segments, and develop clear implementation plans.

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you reach new customers, keep them active, and grow your revenue with a dash of programming...

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