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High-tempo testing in growth hacking refers to the practice of rapidly conducting tests to understand what customers want out of a product. It's a part of the iterative process of growth hacking, which includes analyzing, ideating, prioritizing, and testing. The goal is to discover ways to drive viral growth through acquiring, activating, retaining, and monetizing users. High-tempo testing allows companies to quickly gather data, analyze it, and make necessary adjustments to their product or strategy, thereby accelerating growth.
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Growth hacking is an iterative process of analyzing, ideating, prioritizing, and testing to discover ways to drive viral growth through acquiring, activating, retaining, and monetizing users. Rather than employing blunt force marketing, leading firms such as Facebook, Airbnb, Tesla, BitTorrent, Zillow, Adobe, Yelp, and many others have discovered the incredible effectiveness of growth hacking. By embedding marketing in the product itself to gain new users, employing high-tempo testing to understand what customers want out of a product, and using big data to better retain and monetize customers, these companies have hacked their way to market leadership.
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How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
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