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In the context of marketing, defining 'us' is crucial as it helps identify the target audience or the group of people the marketer is trying to reach. This concept is based on the phrase 'People like us do things like this', which implies that people within a certain group or community tend to behave similarly. By defining 'us', marketers can better understand their audience's behaviors, preferences, and needs, enabling them to create more effective and personalized marketing strategies. It also helps in normalizing new behaviors within that group, leading to successful marketing campaigns.
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Marketers recognize the importance of the phrase, "People like us do things like this." Marketers also recognize that to make change, they need to normalize new behaviors. To figure out how to do this, the marketer's first job is to define who is "us." Who is the exclusive cohort of people, the group of fans, you are trying to reach?
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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