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A company like Uber could benefit from a strategic partnership with a tech firm like Apple. Uber's strength lies in its ride-hailing platform, while Apple has advanced technology and a global customer base. A partnership could allow Uber to integrate more advanced tech features into its app, improving user experience and potentially attracting more customers. Apple, on the other hand, could benefit from increased exposure and usage of its technology. This is just one example, and the actual benefits would depend on the specifics of the partnership agreement.
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The right business alignment is important for any partnership to succeed. Analyze if the target market, competitive landscape, strengths and weaknesses, and performance of both organizations are the right fit. If so, evaluate development options under specific criteria like resources, capabilities, or ROI with a set time frame and a manageable level of risk. (Slide 9)
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How do you select the right partners and pool the best resources? Mutually beneficial relationships with another organization can elevate growth, inno...
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