A company that could benefit from Core Competency Analysis is Amazon. Amazon has a diverse range of services from e-commerce to cloud computing. By conducting a Core Competency Analysis, Amazon can identify its unique strengths that set it apart in the marketplace. For instance, its advanced logistics and distribution network could be identified as a core competency. This would help Amazon to focus on leveraging this strength to gain a competitive advantage, such as by offering faster delivery times than competitors.

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While your company's technical skills provide a benefit to customers, it is easy to imitate and can't be leveraged widely as a competitive advantage over your peers. Alternatively, your management skills are hard to imitate, but don't really provide customer benefits and can't be leveraged widely as a core competency. Your risk management skills, on the other hand, are difficult to imitate and can be leveraged widely over your competition — thus, it passes the test to be prioritized over the other two options.(Slide 18)

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Core Competency Analysis

What positions your organization as a force to be reckoned with? Use our Core Competency Analysis deck to select, develop, and analyze the resources a...

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