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Almost any company can benefit from the AIDA Sales Model, but let's take the example of a tech startup launching a new software product. In the Attention phase, they could use social media marketing and PR to generate buzz about their product. In the Interest phase, they could share detailed information about the product's features and benefits on their website and through email marketing. In the Desire phase, they could use testimonials and case studies to show how the product can solve potential customers' problems. Finally, in the Action phase, they could offer a free trial or discount to encourage customers to make a purchase.
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Explore – in this stream, buyers see "a need or opportunity and begin looking for ways to address it." Evaluate – in this stream, buyers analyze the options they discovered in the "explore" process. Engage – in this stream, buyers contact vendors to move forward in the purchasing decision. Experience – in this stream, buyers use the service/product and assess its value.
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Expand the market presence of your product and exceed sales goals by applying the time-tested model of AIDA: Attention, Interest, Desire, and Action....
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