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Almost any company that deals with large amounts of data and needs to track performance could benefit from using KPI Charts. For instance, a digital marketing agency could use KPI Charts to track the return on ad spend across different platforms. By inputting data such as the total spent on a product or service by the customer (lifetime value) and the acquisition cost spent to acquire that user, the agency can easily visualize and compare each user's acquisition cost versus their lifetime value across each platform. This can help in making informed decisions about where to allocate resources for maximum return on investment.
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After the dropdown values are defined, enter the data in the Raw Data tab. To determine the return on ad spend of a particular platform, these two numbers are most important: the "Total Spent" on your product or service by the customer, or their lifetime value; and the "Acquisition Cost" that was spent by you to acquire that user. The goal is to compare each user's acquisition cost versus their lifetime value across each platform.
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Need better visualizations to analyze and report top KPIs? Use these KPI Charts to input up to a million rows of raw data. Then filter a subset to vie...
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