Can you provide a case study demonstrating the synergy between Netflix and the gaming industry?

Netflix's venture into the gaming industry is a prime example of synergy. Netflix already hosts playable games through its mobile app, tapping into the massive mobile games market which is larger than console and PC gaming combined. This move not only diversifies Netflix's offerings but also capitalizes on the projected growth of the gaming industry, expected to reach $268 billion by 2025. Furthermore, potential partnerships, such as with Microsoft's Xbox, could lead to a seamlessly connected ad platform across both platforms and even deeper content partnerships. For instance, Netflix could create TV shows and movies from Microsoft's library of game titles. This synergy could potentially lead to a merger between the two companies in the future.

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There is also massive synergy in this deal based on Netflix's other vertical for growth: gaming. The gaming industry will grow to $268 billion by 2025, 2x the market size of video streaming. Netflix already hosts playable games through its mobile app, and the mobile games market is bigger than console and PC gaming combined. *Microsoft CEO Satya Nadella previously said he wants to create a "Netflix for gaming" and the company's Xbox subscription service already has 25 million subscribers. Not only could this deal lead to a seamlessly connected ad platform across Xbox and Netflix, but it could also lead to deeper content partnerships, as Netflix could create TV shows and movies from Microsoft's library of game titles. And who's to say this couldn't all lead to a merger between the two later down the line?

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