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A real-world example of a successful Phased Rollout is the launch of Gmail by Google. Initially, Gmail was released to a limited number of users in 2004. Google used this phase to gather feedback and make necessary improvements. The service was then gradually rolled out to more users over the next few years, before becoming available to the general public in 2007. The key success metrics used included user feedback, adoption rate, and the number of bug reports or issues.
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Companies will often test a new launch via a Phased Rollout. Just dip your toe in, and feel for any unforeseen mistakes or bugs. Break down the rollout into phases and what percentage of the users will receive the new release at what phase. If all goes well, then proceed to the next phase. Otherwise, fix any hiccups before rolling out to more users. In this example, the rollout is in phase six, with 50% of the user base already receiving it. At the button, highlight success metrics such as adoption rate and crash-free sessions. (Slide 9)
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How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...
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