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Uber's driver problem, as presented in 'Super Pumped: The Battle for Uber', was a significant issue that had broader implications for the company and the gig economy as a whole. The book highlights that Uber had a high driver churn rate, with nearly 25% of drivers leaving every three months. This was largely due to fluctuating rates, poor communication from the company, and a lack of consideration for the drivers' needs and expenses. Drivers felt disposable and were often required to work twice as hard to earn the same amount of money. This disregard for drivers' welfare not only affected Uber's reputation but also highlighted the exploitative nature of the gig economy, where companies often shift the burden of costs and risks onto the workers. This has sparked debates about workers' rights and the need for better regulation in the gig economy.
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Uber had a massive driver problem, and churn was very high — nearly 25% of drivers left every three months. Drivers were frustrated with rates that rapidly fluctuated and terrible communication from the headquarters. Drivers felt disposable, and to Uber, they were. Kalanick would not allow a simple tip feature to enable riders to make extra money because it would spoil the "user experience." Kalanick did not care how drivers had to do twice the work to make the same amount of money or sleep in their cars overnight, or worst of all had no proper places to urinate. Uber took none of the drivers' bills - vehicle wear and tear, medical insurance- the entire business model revolved on Uber, and minimized its responsibility to drivers.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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