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Amazon is a prime example of a company that has successfully implemented a focus on monetization, retention, and acquisition. They have a diverse range of products and services which helps in monetization. Their Prime membership program is a key retention strategy, offering benefits like free shipping, access to exclusive deals, and streaming services. For acquisition, they use targeted advertising and competitive pricing strategies.
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"Focus on monetization, retention and acquisition. Companies that focus on these key factors grow three times faster than those working solely on the acquisition. While the acquisition is important and seems easier, it isn't the driving factor of growth for most businesses. By spreading your energy across retention and monetization, you can reap the full benefits from current customers."
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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