Question
A driving force in the context of change management could be the demand from customers for new products and increased production speed. This force encourages change as it pushes the organization to innovate and improve its processes to meet customer demands. On the other hand, a restraining force could be the potential loss of staff over time due to more efficient production processes and the environmental impact of creating a new product. These forces could hold back change as they present potential negative consequences that the organization must consider and address.
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A force field analysis assesses factors that influence a situation. When used in the context of change management, it compares the driving forces that encourage change against the restraining forces that hold it back. For instance, your customers' demand for new products and an increased production speed could encourage change. However, the loss of staff over time (as a result of more efficient production) and the environmental impact to create a new product could hold you back. But when you tally up the scores at the top, you find the benefits still outweigh the barriers in this scenario. Ultimately, you decide it's worthwhile to upgrade the facility equipment and make new products.(Slide 16)
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