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Procter & Gamble (P&G) is a prime example of a company that has successfully implemented the practices outlined in "Playing to Win: How Strategy Really Works." They have demonstrated deep consumer understanding, innovation, brand building, go-to-market ability, and global scale. Another example is Apple, which has consistently innovated and built strong brands, demonstrating a deep understanding of their consumers' needs and wants. They have also perfected their go-to-market strategies, ensuring they reach their customers at the right time and in the right way.
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Deep consumer understanding – P&G has a unique ability to know customers so well that they can reliably identify and meet new needs before customers themselves or competitors can spot them. Innovation – P&G's primary goal with their innovation capability is to develop never-before-seen products or ways of doing business that meet previously unserved customer needs, or to improve existing products in the same way. Brand building – P&G has a strong focus on not only creating and building strong brands but on training future leaders in the ability to do so themselves. This ensures their distinctive brand building capability will only continue. Go-to-market ability – P&G recognizes the importance of not just reaching customers but reaching them at the "right time" and in the "right way." Perfecting this intersection leads to increased sales, which includes added benefits for retail partners. Global scale – At P&G, global scale is leveraged for the benefit of all units. Consumer and geograp...
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Are you playing the game or are you playing to win? Develop a winning strategy for your organization with a recipe for success from former Procter & G...
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