Question
Some companies that have successfully implemented the principles of Motivation 3.0 in their business model include Google, Atlassian, and Zappos. Google allows its engineers to spend 20% of their time on any project they choose, fostering autonomy and innovation. Atlassian, an Australian software company, has "FedEx Days" where employees can work on any project they want for 24 hours, leading to many innovative ideas. Zappos, an online shoe retailer, offers a unique company culture that emphasizes employee happiness and autonomy.
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Humans seek purpose; it's part of our very nature. We yearn to contribute and be part of something bigger than ourselves. Motivation 2.0 doesn't recognize purpose as a motivator; traditional businesses see purpose as ornamental and something that should not get in the way of more important pursuits. Motivation 3.0 realizes that purpose is an essential part of the human condition.
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