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Yes, a notable example of a company that has successfully implemented a product system approach is Scion, a brand of Toyota. Scion was an effort to capture sales from younger generations that preferred customization and choice in their purchases. Instead of selling new pre-designed vehicles, Scion allowed buyers to customize each detail of their new car. Each add-on was part of the greater product system and offered the potential for higher margins. After selecting their base type of car from one of five options, drivers could choose from multiple options for everything from the type of lights, special engines, audio, to apps.
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Scion ingeniously leveraged the concepts of a product system in each of its car sales. As a brand of Toyota, Scion was an effort to capture sales from younger generations that preferred customization and choice in their purchases. Whereas competitors sold new pre-designed vehicles, Scion took the approach of allowing buyers to customize each detail of their new car. Each add-on was part of the greater product system and offered the potential for higher margins. After selecting their "base" type of car from one of five options, drivers could choose from multiple options for everything from the type of lights, special engines, audio, to apps.
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Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginally. Based on exhaustive case studies and research o...
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