Download and customize hundreds of business templates for free
Yes, there are several examples of start-ups that have successfully crossed the chasm. One of the most notable is Apple, which was able to transition from a niche market of tech enthusiasts to the mainstream market with its iPod and later iPhone products. Another example is Facebook, which started as a social network for college students and was able to expand to a broader audience. Tesla is another example, starting with high-end electric cars for early adopters and then introducing more affordable models for the mainstream market.
Question was asked on:
Does the organization have relationships with other companies to fulfill the whole product? Are the sales and distribution channels in place? Is the pricing consistent with the target customer's budget and magnitude of the issue? Does the organization have credibility in the target niche? Does the niche have good potential to enable easy growth into other niches?
Asked on the following book summary:
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
Download and customize hundreds of business templates for free
Optimize revenue from your leads with our Customer Journey Maps presentation. Use this deck to draw out and visualize complex customer experiences and make sense of their stories at every stage, from initial awareness to long-term loyalty.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer acquisition strategy is more than just competing for attention. Use this Customer Acquisition deck to help get organized as you segment, prospect, qualify, and maintain high-value leads.
How to make products that customers actually want? This Customer Needs Analysis presentation allows business leaders and marketers to generate revenue growth by catering to the perfect customer. Use them to drive sales and keep customers coming back.
How to use market trends to bring in new business opportunities? This Market Research presentation provides tools that organize, present, and evaluate market insights that could lead to the next big ideas.