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Yes, there are several examples of successful PR strategies that effectively utilized earned, owned, and paid media.
1. Dove's Real Beauty campaign is a great example of earned media. The campaign, which aimed to redefine beauty standards, generated a lot of organic buzz and social media mentions.
2. Coca-Cola's Share a Coke campaign is an example of owned media. The company personalized Coke bottles with people's names and encouraged them to share their experiences on Coca-Cola's website and social media profiles.
3. Old Spice's The Man Your Man Could Smell Like campaign is an example of paid media. The company paid for a series of humorous ads featuring a charismatic spokesman, which were then shared widely on social media.
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Earned media refers to brand awareness generated through organic means, such as online reviews and social media mentions. In other words, good PR that is earned. Owned media includes channels that are managed by the brand. Such as company website and social-media profiles. Paid media refers to external marketing efforts paid for by the company. Such as influencer marketing and online ads.
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